Public Passenger Vehicle for Hire License

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No person shall operate a public vehicle for the conveyance of passengers for hire or reward without having first obtained a license for such vehicle therefore from the City.

Public passenger vehicle” shall mean any vehicle that is used for the conveyance of passengers for hire.

See Ch. 10, Art. XIII of the La Crosse Municipal Code for additional information.

License Period

The license for any public passenger vehicle shall annually expire on December 31st unless sooner revoked or suspended.

License Fee

$60.00 per vehicle is due at the time of application (cash, check payable to City Treasurer or credit with convenience fee).

How to Apply

Applications shall be made in writing on the form prescribed by law and filed with the City Clerk's Office who may issue the same after appropriate investigation by the Police Department and Common Council approval.

Applications shall be accompanied by a Vehicle Certification of Inspection (completed by an A.S.E. Certified Technician) for each vehicle certifying that such vehicle to be used for hire is in good mechanical condition.

A certificate of liability insurance coverage shall be provided for in the minimum liability amount of $1 million dollars for bodily injury and property damage per occurrence covering all vehicles. Said policy shall name the City of La Crosse, its elected and appointed officials, officers, employees and authorized agents as additional insured. Note: The additional insured endorsement must accompany the certificate of insurance at time of application; a statement alone on the certificate is not acceptable.

Additional Information

Condition of Vehicles
Public passenger vehicles shall be kept and maintained in a safe and reliable condition and mechanical devices intact and in sound working condition.  See sec. 10-589(c) Municipal Code.

Exempt Vehicles
Vehicles that operate over a regular route or fixed termini, including inter-City bus transportation or school bus transportation; municipally-owned vehicles or vehicles operated under the authority or contract of any governmental agency; rent-a-cars; vehicles operating solely as funeral cars or ambulances; courtesy vehicles; vehicles with passenger-carrying capacities of 16 or greater that have both a valid USDOT and MC number.

Miscellaneous Restrictions
No new public passenger vehicle permit shall be issued to any vehicle of model years greater than ten (10) years old at the time of original application.

Public Passenger Vehicle Operator's License
No person licensed as a public passenger vehicle company shall allow any person to drive any vehicle licensed in the name of said person unless said driver has first obtained a Public Passenger Vehicle Operator’s License.

Transportation Network Companies
Transportation Network Companies (TNCs) license through the Wisconsin Department of Safety and Professional Services (DSPS). See 2015 Wisconsin Act 16 for more information.


For more information, contact the City Clerk's Office at (608) 789-7510.

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