Temporary Alcohol Beverage (Picnic) License

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A Special Event Permit is required for any event that sells or serves alcohol beverages.

  • Class "B" - Fermented malt beverages only
  • "Class B" - Wine

Temporary Class "B" Beer and "Class B" Wine (Picnic) License: For sale of fermented malt beverages or wine at a particular picnic or similar gathering of limited duration. Issued only to bona fide clubs, to fair associations or agricultural societies, to churches, lodges, veterans' posts, chambers of commerce or similar civic or trade organizations or societies that have been in existence for at least six months.

Qualified organizations may obtain not more than two temporary "Class B" wine licenses in any 12-month period. 

Governing legislation may be found in Ch. 4, Art. V of the Municipal Code or Department of Revenue Publication 302: Wisconsin Alcohol Beverage and Tobacco Laws for Retailers.

FAQs:

License Fee

A non-refundable fee of $10.00 per license is due at the time of application (cash, check payable to City Treasurer or credit with convenience fee).

How to Apply

Applications shall be made in writing on the form prescribed by law and filed with the City Clerk's Office in conjunction with the relevant special event application. Applications shall be filed with the City Clerk not less than sixty (60) days prior to the event and no more than one (1) year in advance.

NEW - State Forms Required:

Insurance Required

For events selling or serving alcohol, liquor liability insurance in the amount of not less than one million dollars ($1,000,000) per occurrence for bodily insurance, personal injury and property damage.

The City of La Crosse must be named as additional insured (via ISO endorsement CG2010, CG2033 or insurer’s equivalent for general liability coverage), and the endorsement must accompany the certificate of insurance at the time of application.

Additional Information that May be Required

If you are a new applicant for a Temporary Class "B"/”Class B” Retail License, you may be required to submit an Affidavit of Eligibility. The following documents will assist us in determining your eligibility for said license (done prior to filing the application):

  • Articles of Incorporation/Registration with the Wisconsin Department of Financial Institutions.
  • Bylaws/Mission Statement outlining the purpose of the organization.
  • Exemption Determination Letter from the IRS or 501(c) documentation.
  • Meeting minutes from the 12 months prior to your filing.

Restrictions for a Temporary Beer/Wine License

  • License may not be issued to individuals or for-profit business corporation/partnership.
  • Licenses may not be issued for business or social meetings of the organization, except for club or organization meetings of ex-servicemen's posts.
  • The agent named or licensed operator(s) must be present at all times.
  • Licensee must purchase alcohol from a wholesaler, eligible producer, or brewpub authorized to sell directly to retailers' and must keep invoices on premise for two years.

Questions?

For more information, contact the City Clerk's Office at (608) 789-7510 or licenses@cityoflacrosse.org.

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