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The application period for this grant is now closed.  

In response to the economic hardships experienced by businesses resulting from the COVID-19 pandemic, the City of La Crosse is launching the Small Business Relief Grant Program. The goal is to keep businesses open and retain jobs. It is also intended to support businesses that want to open new lines of business in response to the crisis, such as medical supplies, cleaning, or in-home health services.

Funding Source City of La Crosse’s HUD Community Development Block Grant ($150,000)1 and Tax Increment Financing ($200,000).  

Funding Amounts Up to $5,000 per 10 employees, with a maximum of $25,000 per business.  Minimum request is $1,000.

Application Period Initial applications were accepted until April 24, 2020.  

Basic Eligibility2

  • For-profit business located and registered in the City of La Crosse with up to 75 employees
  • Applicant is majority owner (51%+) of the business.
  • Can provide financial evidence of potential job loss as a result of COVID-19
  • Can provide evidence of being able to retain jobs for at least 6 months as a result of grant  
  • Not in bankruptcy, current with all local, state and federal taxes, fees, and any other debt payments to the City of La Crosse

Eligible costs Basic operating capital for staff salaries, leasing space, insurance, and/or utilities. Requests for inventory, supplies, furniture, software, equipment, other may also be considered.

Basic Terms2

  • Funds will be disbursed by reimbursement for documented eligible project expenses
  • A deposit of $100 per job will be retained until the business has documented retention of jobs after 6 months.
  • Allow City to collect income and demographic data from applicants and their employees.
  • Businesses must agree to work with a non-profit partner of the City who will provide the business technical assistance to support the long-term success of the business. 

Employee Income Self-Certification 

If your business was awarded a grant, please have your employees complete an income self-certification form found here

Application Review

Applications will be reviewed by City staff and scored according to the scoring matrix found in the guidelines. Actual award amount will be based on scoring matrix and funding availability. 

Applicants are encouraged to read the Small Business Grant Policies and Procedures3 for a detailed understanding of the program.

Questions? Please email


[1] More funding may be made available as a result of the CARES Act

[2] Other requirements may apply. Please click here: for a detailed list of program eligibility.

 [3] SB Relief Grant Guidelines