6th Annual Winter Roots Festival

Published on September 21, 2026

The La Crosse Center proudly presents the 6th Annual Winter Roots Festival!

The 6th Annual La Crosse Winter Roots Festival invites locals and visitors to celebrate the best of Wisconsin through live music, local beer, and spirits. Growing bigger than ever, the festival is moving into the La Crosse Center South Hall to make room for an exciting lineup featuring national touring artists Chayce Beckham and Uncle Lucius alongside beloved local and regional favorites.
A portion of the proceeds benefit the La Crosse Hunger Task Force and La Crosse Special Olympics.

2027 Lineup: Main Stage

Chayce Beckham

Uncle Lucius

Horace Greene

Rucksack Revolution

Pepsi Stage: Bloody Mary Experience

Gregg Hall and The Wrecking Ball

Cash In Hand: Johnny Cash Tribute

Bloody Mary Experience: Ticket add-on 

• Early entry to South Hall B (120 minutes prior to general admission)
• " Bloody Mary Experience" (provided by La Crosse Distilling Co.)
• Bottomless Bloody Mary
• Build your own Bloody
• Complimentary 2027 Festival pint glass

Show Information:
Saturday, January 23, 2027
Early Entry Doors: 3:00pm – for the Bloody Mary Experience add-on
General Admission Hours: 5:00pm-10:00pm

Tickets go on sale Thursday, September 24, 2026 at 10 a.m. on Ticketmaster.com and at the La Crosse Center Box Office.